EL PRADO OF VERO BEACH
El Prado of Vero Beach offers a collection of furniture, garden items, entertaining items, ceramics, linens, and accessories. Products are sourced from Italy, Spain, Portugal, France and talented Florida artists. El Prado had a website but contacted OnPoint Digital Consulting when they wanted to incorporate e-commerce into the site. The site was outdated, and thus the project resulted in a full re-design of the website and integrating a Shopify store. El Prado developed a social media concept focusing on their English Creme Golden Retriever, Simon. OnPoint Digital Consulting guided them with best practices and marketing strategy to assist them in the implementation. It also continues to provide the photography for some of the posts.
Social Media Strategy and Implementation