OnPoint Digital Consulting is a marketing consulting company providing strategic solutions to businesses who require marketing expertise but prefer to outsource. Laura Toth, the founder, saw a need to provide solutions to businesses who want capitalize on every opportunity possible to grow and connect with customers without adding headcount.
Laura began her business career testing software, providing user training, and writing documentation. She had a keen interest in understanding consumer behavior, branding, and market research and returned to school to further her marketing knowledge. Capitalizing on her strong analytical skills and data management abilities, she spent over 15 years analyzing direct mail, email, SEO, and pay per click campaigns.
Laura has a BS in Business with a concentration in Decision Science from Indian University, Bloomington; an MBA, Marketing Concentration, from Vanderbilt University and a Master of Science in Internet Marketing from Full Sail University where she was Valedictorian of her class.
In her free time, Laura loves to stay active. She is a CrossFit participant, runner, and tennis player in addition to being a certified personal trainer (NASM) and spin instructor. Her English Creme Golden Retriever, a certified therapy dog, also keeps her very busy.